![]() In 2018, it was really around getting the brand awareness going and kind of redefining value for the brand - and not just about prices, but about that abundance of food for a great price. ![]() Certainly in late '16 and '17 it was all about getting the operations to a better place, improving our image domestically. We put together a three-year strategic plan around what the brand needed. Joe Christina: I started in this position in late 2016. The following interview was edited for length and clarity. Here is how Church's is trying to draw customers - both new and lapsed - to the chain. The company is revamping the restaurant experience with redesigned locations, new employee uniforms, and operation tweaks to ensure speedier service and hotter food. Today, Church's is making a major delivery push and focusing on mobile ordering. "We can't just sit on our history and our heritage, we have to learn how to maximize the taste, flavor, the freshness of our product in a different way," Christina told Business Insider. Soon after, the company launched a turnaround plan as Church's struggled to attract customers. Christina took the reigns at Church's - and at its international sister brand Texas Chicken - in late 2016. Visit Business Insider's homepage for more stories.Ĭhurch's Chicken is ready for a comeback.ĬEO Joe Christina recently sat down with Business Insider to discuss the state of fried chicken in 2019.Internationally, the company is expanding Texas Chicken and working to develop the sister chain as separate from Church's. ![]() "We can't just sit on our history and our heritage, we have to learn how to maximize the taste, flavor, the freshness of our product in a different way," Christina told Business Insider.The chain revamped operations and updated its deals.Church's Chicken launched its three-year turnaround in 2017, under the fresh leadership of CEO Joe Christina.Account icon An icon in the shape of a person's head and shoulders.
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